{"id":36473,"title":"Watch: How to make fashion sustainable","description":"Fashion has been built on speed, waste, and disposability for too long. At adaje, we wanted something different. Better materials. Smaller impact. Clothes designed to be worn properly, not thrown away after a season.","content":"<p>Fashion has been built on speed, waste, and disposability for too long.<\/p><p>At adaje, we wanted something different. Better materials. Smaller impact. Clothes designed to be worn properly, not thrown away after a season.<\/p><p>That is why we chose to work with Teemill. Their circular model means products are only made when ordered, reducing waste and avoiding unnecessary stock. Each piece is made using organic cotton, renewable energy, and materials designed to be remade at the end of their life.<\/p><p>When you buy from adaje, you are not just buying another T-shirt or sweatshirt. You are choosing something designed to last longer, waste less, and mean more.<\/p><p>If you would like to understand more about how sustainable fashion can work in practice, watch this TEDx talk from Mart Drake-Knight at Teemill.<\/p><p>Small changes add up. What we wear is one of them.<\/p><div data-youtube-video=\"\"><iframe class=\"youtube\" width=\"640\" height=\"480\" allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/heIXdS7Gs7c\"><\/iframe><\/div>","urlTitle":"watch-how-to-make-fashion-sustainable","url":"\/blog\/watch-how-to-make-fashion-sustainable\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/watch-how-to-make-fashion-sustainable\/","fullUrl":"https:\/\/adaje.co.uk\/blog\/watch-how-to-make-fashion-sustainable\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1707652721,"updatedAt":1776413856,"publishedAt":1776413855,"lastReadAt":null,"division":{"id":321670,"name":"adaje"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/ceignarbqnxtyzzrz1uvfwv6vnp8w0pwi8wstrawxlty9kpz.jpeg","thumbnail":"https:\/\/images.podos.io\/ceignarbqnxtyzzrz1uvfwv6vnp8w0pwi8wstrawxlty9kpz.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/ceignarbqnxtyzzrz1uvfwv6vnp8w0pwi8wstrawxlty9kpz.jpeg.jpg?w=1920&h=1440"},"metaTitle":"How to make fashion sustainable | adaje","metaDescription":"Fashion has been built on speed, waste, and disposability for too long. At adaje, we wanted something different. Better materials. Smaller impact.","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":37654,"title":"A peek inside our supply chain","url":"\/blog\/a-peek-inside-our-supply-chain\/","urlTitle":"a-peek-inside-our-supply-chain","division":321670,"description":"Supply chains are complex and often full of problems, but ours is full of solutions, and we're proud to be able to share them with you.  Even in the very niche parts, some pretty complex methods are used to make production sustainable and that's why we chose to work with Teemill, who build or own the factories where our products are made.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/0bvfcm2uucniauzerlr8tzofllbzugbxto30kgkz7lokvizs.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/0bvfcm2uucniauzerlr8tzofllbzugbxto30kgkz7lokvizs.png.jpg?w=1920&h=1440"},"hidden":0},{"id":42410,"title":"What is Circular Fashion and Why Does It Matter?","url":"\/blog\/what-is-circular-fashion-and-why-does-it-matter\/","urlTitle":"what-is-circular-fashion-and-why-does-it-matter","division":321670,"description":"At adaje, we believe clothing should not end up in landfill after a few years of wear. Most fashion still works in a straight line: make it, wear it, throw it away. That model creates enormous waste, with millions of tonnes of clothing discarded every year.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/hdqjixwqvgw8zbjoj90qqjf0gevzaix6yysamgcboannentl.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/hdqjixwqvgw8zbjoj90qqjf0gevzaix6yysamgcboannentl.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":35987,"title":"Embracing the Circular Fashion Economy","url":"\/blog\/embracing-the-circular-fashion-economy-our-commitment-to-a-cleaner-ocean\/","urlTitle":"embracing-the-circular-fashion-economy-our-commitment-to-a-cleaner-ocean","division":321670,"description":"In today's fast-paced world, our fashion choices have more impact than we often realise.  A staggering statistic from the World Economic Forum reveals that washing clothes releases an estimated 500,000 tons of microfibers into the ocean annually.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/4g36jdozfumc4njehqkqlgsjfs9kql0sqrmgzuwhzz1o6yhj.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/4g36jdozfumc4njehqkqlgsjfs9kql0sqrmgzuwhzz1o6yhj.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}