{"id":36473,"title":"Watch: How to make fashion sustainable","description":"Fashion has been built on speed, waste, and disposability for too long. At adaje, we wanted something different. Better materials. Smaller impact. Clothes designed to be worn properly, not thrown away after a season.","content":"<p>Fashion has been built on speed, waste, and disposability for too long.<\/p><p>At adaje, we wanted something different. Better materials. Smaller impact. Clothes designed to be worn properly, not thrown away after a season.<\/p><p>That is why we chose to work with Teemill. Their circular model means products are only made when ordered, reducing waste and avoiding unnecessary stock. Each piece is made using organic cotton, renewable energy, and materials designed to be remade at the end of their life.<\/p><p>When you buy from adaje, you are not just buying another T-shirt or sweatshirt. You are choosing something designed to last longer, waste less, and mean more.<\/p><p>If you would like to understand more about how sustainable fashion can work in practice, watch this TEDx talk from Mart Drake-Knight at Teemill.<\/p><p>Small changes add up. What we wear is one of them.<\/p><div data-youtube-video=\"\"><iframe class=\"youtube\" width=\"640\" height=\"480\" allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/heIXdS7Gs7c\"><\/iframe><\/div>","urlTitle":"watch-how-to-make-fashion-sustainable","url":"\/blog\/watch-how-to-make-fashion-sustainable\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/watch-how-to-make-fashion-sustainable\/","fullUrl":"https:\/\/adaje.co.uk\/blog\/watch-how-to-make-fashion-sustainable\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1707652721,"updatedAt":1776413856,"publishedAt":1776413855,"lastReadAt":null,"division":{"id":321670,"name":"adaje"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/ceignarbqnxtyzzrz1uvfwv6vnp8w0pwi8wstrawxlty9kpz.jpeg","thumbnail":"https:\/\/images.podos.io\/ceignarbqnxtyzzrz1uvfwv6vnp8w0pwi8wstrawxlty9kpz.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/ceignarbqnxtyzzrz1uvfwv6vnp8w0pwi8wstrawxlty9kpz.jpeg.jpg?w=1920&h=1440"},"metaTitle":"How to make fashion sustainable | adaje","metaDescription":"Fashion has been built on speed, waste, and disposability for too long. At adaje, we wanted something different. Better materials. Smaller impact.","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":55942,"title":"Where We Are Now","url":"\/blog\/where-we-are-now\/","urlTitle":"where-we-are-now","division":321670,"description":"ADAJE is the evolution of a simple belief: clothing should mean something. Priddlestix was the laboratory.  It\u2019s where we tested the ideas that eventually became the blueprint for ADAJE","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/4ybgfxqulgrjkeiwhpbbrumqinccsfhqdv3oxvflfvjullbe.jpeg.jpg?w=1140&h=855&z=2&fx=0.50532521341886&fy=0.49859409359322","banner":"https:\/\/images.podos.io\/4ybgfxqulgrjkeiwhpbbrumqinccsfhqdv3oxvflfvjullbe.jpeg.jpg?w=1920&h=1440&z=2&fx=0.50532521341886&fy=0.49859409359322"},"hidden":0},{"id":37654,"title":"A peek inside our supply chain","url":"\/blog\/a-peek-inside-our-supply-chain\/","urlTitle":"a-peek-inside-our-supply-chain","division":321670,"description":"Supply chains are complex and often full of problems, but ours is full of solutions, and we're proud to be able to share them with you.  Even in the very niche parts, some pretty complex methods are used to make production sustainable and that's why we chose to work with Teemill, who build or own the factories where our products are made.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/0bvfcm2uucniauzerlr8tzofllbzugbxto30kgkz7lokvizs.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/0bvfcm2uucniauzerlr8tzofllbzugbxto30kgkz7lokvizs.png.jpg?w=1920&h=1440"},"hidden":0},{"id":36540,"title":"Reinventing the Apparel Wheel","url":"\/blog\/reinventing-the-apparel-wheel\/","urlTitle":"reinventing-the-apparel-wheel","division":321670,"description":"As we steer towards a more sustainable future, a pertinent question remains: how can we recycle clothes back into clothes? The apparel industry, one of the most polluting sectors worldwide, faces expanding pressures to adapt, innovate, and, more importantly, reduce its carbon footprint.  It's not uncommon to hear about recycling plastic bottles into fabric, but that's just a drop in the ocean.  The real challenge lies within the dominant materials in our wardrobes, like polyester, which is ubiquitous and notoriously difficult to recycle","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/sdxorkxjn1w60v8ooz6xjagrtbqvh6hzaniksm5jmx4fozvb.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/sdxorkxjn1w60v8ooz6xjagrtbqvh6hzaniksm5jmx4fozvb.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}