{"id":36473,"title":"Watch: How to make fashion sustainable","description":"Fashion has been built on speed, waste, and disposability for too long. At adaje, we wanted something different. Better materials. Smaller impact. Clothes designed to be worn properly, not thrown away after a season.","content":"<p>Fashion has been built on speed, waste, and disposability for too long.<\/p><p>At adaje, we wanted something different. Better materials. Smaller impact. Clothes designed to be worn properly, not thrown away after a season.<\/p><p>That is why we chose to work with Teemill. Their circular model means products are only made when ordered, reducing waste and avoiding unnecessary stock. Each piece is made using organic cotton, renewable energy, and materials designed to be remade at the end of their life.<\/p><p>When you buy from adaje, you are not just buying another T-shirt or sweatshirt. You are choosing something designed to last longer, waste less, and mean more.<\/p><p>If you would like to understand more about how sustainable fashion can work in practice, watch this TEDx talk from Mart Drake-Knight at Teemill.<\/p><p>Small changes add up. What we wear is one of them.<\/p><div data-youtube-video=\"\"><iframe class=\"youtube\" width=\"640\" height=\"480\" allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/heIXdS7Gs7c\"><\/iframe><\/div>","urlTitle":"watch-how-to-make-fashion-sustainable","url":"\/blog\/watch-how-to-make-fashion-sustainable\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/watch-how-to-make-fashion-sustainable\/","fullUrl":"https:\/\/adaje.co.uk\/blog\/watch-how-to-make-fashion-sustainable\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1707652721,"updatedAt":1776413856,"publishedAt":1776413855,"lastReadAt":null,"division":{"id":321670,"name":"adaje"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/ceignarbqnxtyzzrz1uvfwv6vnp8w0pwi8wstrawxlty9kpz.jpeg","thumbnail":"https:\/\/images.podos.io\/ceignarbqnxtyzzrz1uvfwv6vnp8w0pwi8wstrawxlty9kpz.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/ceignarbqnxtyzzrz1uvfwv6vnp8w0pwi8wstrawxlty9kpz.jpeg.jpg?w=1920&h=1440"},"metaTitle":"How to make fashion sustainable | adaje","metaDescription":"Fashion has been built on speed, waste, and disposability for too long. At adaje, we wanted something different. Better materials. Smaller impact.","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":35371,"title":"Where It Began","url":"\/blog\/where-it-began\/","urlTitle":"where-it-began","division":321670,"description":"Our Story: A Vision for Sustainable FashionHey there! I\u2019m Bee, the founder of Priddlestix, and I\u2019m excited to share the journey that brought this brand to life - a journey grounded in the belief that our everyday choices, from the clothes we wear to the items we use in our homes, can be both beautiful and sustainable. For as long as I can remember, I\u2019ve dreamt of running my own business.  But I didn\u2019t just want to start any business - I wanted to create something that aligned with my values, something that could make a real difference","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/iyb4rh7iji48nmfrosxcsgga7hu9stgpp1ml7i2mecw9qagk.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/iyb4rh7iji48nmfrosxcsgga7hu9stgpp1ml7i2mecw9qagk.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":42410,"title":"What is Circular Fashion and Why Does It Matter?","url":"\/blog\/what-is-circular-fashion-and-why-does-it-matter\/","urlTitle":"what-is-circular-fashion-and-why-does-it-matter","division":321670,"description":"At adaje, we believe clothing should not end up in landfill after a few years of wear. Most fashion still works in a straight line: make it, wear it, throw it away. That model creates enormous waste, with millions of tonnes of clothing discarded every year.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/hdqjixwqvgw8zbjoj90qqjf0gevzaix6yysamgcboannentl.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/hdqjixwqvgw8zbjoj90qqjf0gevzaix6yysamgcboannentl.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":37244,"title":"From the very start, Plants. Not plastic.","url":"\/blog\/from-the-very-start-plants-not-plastic\/","urlTitle":"from-the-very-start-plants-not-plastic","division":321670,"description":"From the outset, our focus has been on plants, not plastic.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/mor326tqqyohdsyqfysvhl5qq5dfvpcp9uj3dccutlrsxxxx.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/mor326tqqyohdsyqfysvhl5qq5dfvpcp9uj3dccutlrsxxxx.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}