{"id":35371,"title":"Where It Began","description":"Our Story: A Vision for Sustainable FashionHey there! I\u2019m Bee, the founder of Priddlestix, and I\u2019m excited to share the journey that brought this brand to life - a journey grounded in the belief that our everyday choices, from the clothes we wear to the items we use in our homes, can be both beautiful and sustainable. For as long as I can remember, I\u2019ve dreamt of running my own business.  But I didn\u2019t just want to start any business - I wanted to create something that aligned with my values, something that could make a real difference","content":"<p><em>Originally published under Priddlestix. Updated as part of the move to adaje.<\/em><\/p><p><strong>A Vision for Sustainable Fashion<\/strong><\/p><p>Hey there! I\u2019m Bee, the founder of Priddlestix, and I\u2019m excited to share the journey that brought this brand to life - a journey grounded in the belief that our everyday choices, from the clothes we wear to the items we use in our homes, can be both beautiful and sustainable.<\/p><p>For as long as I can remember, I\u2019ve dreamt of running my own business. But I didn\u2019t just want to start any business - I wanted to create something that aligned with my values, something that could make a real difference. Sustainability wasn\u2019t just a buzzword to me; it was the foundation upon which I wanted to build my brand.<\/p><p>The turning point came when I discovered Teemill. Their circular economy model was a revelation, and I knew instantly that this was the kind of business I wanted to be part of. Here was a company that didn\u2019t just talk about sustainability - they lived it, with every step of their production process designed to minimise waste and reduce environmental impact.<\/p><p>Teemill\u2019s approach was exactly what I had been searching for. They only produce items when they\u2019re ordered, which means no stockpiling, no waste. Their use of renewable energy and a completely closed-loop water recycling system was another huge draw for me. Imagine this: the water they use to dye clothes is so clean after treatment, you could literally drink it! This level of commitment to the environment is what I believe every business should strive for.<\/p><p>At Priddlestix, we take this ethos to heart. When your Priddlestix clothing has reached the end of its life, you can return it to us, and Teemill will recycle it into new garments, creating a true circular economy. Some of our tops are even made from a blend of organic cotton and recycled cotton, which we call \"Remill\" shirts.<\/p><p><img src=\"https:\/\/images.teemill.com\/nip5c4iwj3ffg3hxmdhy0sp2bot239tkgfwuk51n7p8uajs5.jpeg.jpeg?w=1140&amp;v=2\" alt=\"nip5c4iwj3ffg3hxmdhy0sp2bot239tkgfwuk51n7p8uajs5.jpeg.jpeg?w=1140&amp;v=2\" \/><em>Our Women's Fragmented Glamour Remill\u00ae T-shirt<\/em><\/p><p>Even our packaging is plant-based, ensuring that every aspect of our business is as eco-friendly as possible.<\/p><p><img src=\"https:\/\/images.teemill.com\/9zhupblmnckjpr0uqbnyp2hnf6j0aoeef2kimx0yynmssi3b.jpg.jpg?w=1140&amp;v=2\" alt=\"9zhupblmnckjpr0uqbnyp2hnf6j0aoeef2kimx0yynmssi3b.jpg.jpg?w=1140&amp;v=2\" \/><em>Our plant-based packaging is rip and splash-proof to keep orders safe. Made from natural materials, it's compatible with nature and designed for reuse as gift wrapping, a colouring book, or an art project.<\/em><\/p><p>But it\u2019s not just about the materials or the process. It\u2019s about the message we send out into the world. Through our designs, we aim to spread positivity, celebrate creativity, and raise awareness about the importance of sustainability. From humorous takes on culture to powerful messages about saving our oceans and combating climate change, each piece we create is a conversation starter - a way to inspire others to think differently about the choices they make.<\/p><p>Priddlestix isn\u2019t just a brand; it\u2019s a movement. It\u2019s my way of contributing to a better world, one where fashion, homeware, and nature coexist harmoniously. I\u2019m not just selling clothing or home goods; I\u2019m offering a way for people to express their values and make a positive impact on the planet.<\/p><p>So, why not join me on this journey? Wear and use our products with pride, embody your values proudly, and together, let\u2019s redefine how we live - one sustainable step at a time.<\/p><p>Thank you for being part of this mission.<\/p><p>Warmly,<br \/>Bee (Siti Evans)<\/p><p>\u00a0<\/p>","urlTitle":"where-it-began","url":"\/blog\/where-it-began\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/where-it-began\/","fullUrl":"https:\/\/adaje.co.uk\/blog\/where-it-began\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1704832529,"updatedAt":1776418950,"publishedAt":1776418950,"lastReadAt":null,"division":{"id":321670,"name":"adaje"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/iyb4rh7iji48nmfrosxcsgga7hu9stgpp1ml7i2mecw9qagk.jpeg","thumbnail":"https:\/\/images.podos.io\/iyb4rh7iji48nmfrosxcsgga7hu9stgpp1ml7i2mecw9qagk.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/iyb4rh7iji48nmfrosxcsgga7hu9stgpp1ml7i2mecw9qagk.jpeg.jpg?w=1920&h=1440"},"metaTitle":"Our Story | Priddlestix - Style with Conscience","metaDescription":"Hey there! I\u2019m Bee, the founder of Priddlestix, and I\u2019m excited to share the journey that brought this brand to life - a journey grounded in the belief...","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":55942,"title":"Where We Are Now","url":"\/blog\/where-we-are-now\/","urlTitle":"where-we-are-now","division":321670,"description":"ADAJE is the evolution of a simple belief: clothing should mean something. Priddlestix was the laboratory.  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