ADAJE is the evolution of a simple belief: clothing should mean something.<\/p>
Priddlestix was the laboratory. It\u2019s where we tested the ideas that eventually became the blueprint for ADAJE.<\/p>
Not loud for the sake of it. Not throwaway. Not designed to be worn twice and forgotten.<\/p>
Priddlestix was the beginning. It gave us room to experiment, test ideas, and learn what felt right. Over time, we realised the brand was moving in a different direction. Less playful. More confident. More understated.<\/p>
That is where ADAJE came from.<\/p>
ADAJE is built around a simple idea: premium organic streetwear with a quieter kind of confidence. The kind that does not need to shout.<\/p>
We create pieces with meaning behind them. Some are driven by slogans, some by graphics, some by a feeling or a moment. But everything is designed to feel wearable, timeless, and considered.<\/p>
We are not interested in fast fashion.<\/p>
We are interested in the long game.<\/p>
That means better fabrics, better quality, and designs you will still want to wear long after trends have moved on. It means fewer pieces, chosen more carefully. It means building a wardrobe that feels personal rather than disposable.<\/p>
We use premium organic cotton and work with circular production methods that help reduce waste. Every product is designed to be remade when it reaches the end of its life, because we believe clothing should have a future beyond the first wear.<\/p>
ADAJE is for people who want something with character, but not chaos. Something stylish, but still easy to wear. Something with a bit of wit, a bit of edge, and a bit of restraint.<\/p>
No gimmicks. No noise. No endings, only beginnings.<\/p>
Bee (Siti Evans), Founder of Adaje, formerly Priddlestix<\/em><\/strong><\/p>","urlTitle":"where-we-are-now","url":"\/blog\/where-we-are-now\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/where-we-are-now\/","fullUrl":"https:\/\/adaje.co.uk\/blog\/where-we-are-now\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1776247622,"updatedAt":1776418923,"publishedAt":1776418923,"lastReadAt":null,"division":{"id":321670,"name":"adaje"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/4ybgfxqulgrjkeiwhpbbrumqinccsfhqdv3oxvflfvjullbe.jpeg?z=2&fx=0.50532521341886&fy=0.49859409359322","thumbnail":"https:\/\/images.podos.io\/4ybgfxqulgrjkeiwhpbbrumqinccsfhqdv3oxvflfvjullbe.jpeg.jpg?w=1140&h=855&z=2&fx=0.50532521341886&fy=0.49859409359322","banner":"https:\/\/images.podos.io\/4ybgfxqulgrjkeiwhpbbrumqinccsfhqdv3oxvflfvjullbe.jpeg.jpg?w=1920&h=1440&z=2&fx=0.50532521341886&fy=0.49859409359322"},"metaTitle":"Where We Are Now | adaje","metaDescription":"ADAJE is the evolution of a simple belief: clothing should mean something. Priddlestix was the laboratory. It\u2019s where we tested the ideas that...","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":36473,"title":"Watch: How to make fashion sustainable","url":"\/blog\/watch-how-to-make-fashion-sustainable\/","urlTitle":"watch-how-to-make-fashion-sustainable","division":321670,"description":"Fashion has been built on speed, waste, and disposability for too long. At adaje, we wanted something different. Better materials. Smaller impact. Clothes designed to be worn properly, not thrown away after a season.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/ceignarbqnxtyzzrz1uvfwv6vnp8w0pwi8wstrawxlty9kpz.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/ceignarbqnxtyzzrz1uvfwv6vnp8w0pwi8wstrawxlty9kpz.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":36540,"title":"Reinventing the Apparel Wheel","url":"\/blog\/reinventing-the-apparel-wheel\/","urlTitle":"reinventing-the-apparel-wheel","division":321670,"description":"As we steer towards a more sustainable future, a pertinent question remains: how can we recycle clothes back into clothes? The apparel industry, one of the most polluting sectors worldwide, faces expanding pressures to adapt, innovate, and, more importantly, reduce its carbon footprint. It's not uncommon to hear about recycling plastic bottles into fabric, but that's just a drop in the ocean. The real challenge lies within the dominant materials in our wardrobes, like polyester, which is ubiquitous and notoriously difficult to recycle","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/sdxorkxjn1w60v8ooz6xjagrtbqvh6hzaniksm5jmx4fozvb.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/sdxorkxjn1w60v8ooz6xjagrtbqvh6hzaniksm5jmx4fozvb.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":35371,"title":"Where It Began","url":"\/blog\/where-it-began\/","urlTitle":"where-it-began","division":321670,"description":"Our Story: A Vision for Sustainable FashionHey there! I\u2019m Bee, the founder of Priddlestix, and I\u2019m excited to share the journey that brought this brand to life - a journey grounded in the belief that our everyday choices, from the clothes we wear to the items we use in our homes, can be both beautiful and sustainable. For as long as I can remember, I\u2019ve dreamt of running my own business. But I didn\u2019t just want to start any business - I wanted to create something that aligned with my values, something that could make a real difference","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/iyb4rh7iji48nmfrosxcsgga7hu9stgpp1ml7i2mecw9qagk.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/iyb4rh7iji48nmfrosxcsgga7hu9stgpp1ml7i2mecw9qagk.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}