ADAJE is the evolution of a simple belief: clothing should mean something.<\/p>
Priddlestix was the laboratory. It\u2019s where we tested the ideas that eventually became the blueprint for ADAJE.<\/p>
Not loud for the sake of it. Not throwaway. Not designed to be worn twice and forgotten.<\/p>
Priddlestix was the beginning. It gave us room to experiment, test ideas, and learn what felt right. Over time, we realised the brand was moving in a different direction. Less playful. More confident. More understated.<\/p>
That is where ADAJE came from.<\/p>
ADAJE is built around a simple idea: premium organic streetwear with a quieter kind of confidence. The kind that does not need to shout.<\/p>
We create pieces with meaning behind them. Some are driven by slogans, some by graphics, some by a feeling or a moment. But everything is designed to feel wearable, timeless, and considered.<\/p>
We are not interested in fast fashion.<\/p>
We are interested in the long game.<\/p>
That means better fabrics, better quality, and designs you will still want to wear long after trends have moved on. It means fewer pieces, chosen more carefully. It means building a wardrobe that feels personal rather than disposable.<\/p>
We use premium organic cotton and work with circular production methods that help reduce waste. Every product is designed to be remade when it reaches the end of its life, because we believe clothing should have a future beyond the first wear.<\/p>
ADAJE is for people who want something with character, but not chaos. Something stylish, but still easy to wear. Something with a bit of wit, a bit of edge, and a bit of restraint.<\/p>
No gimmicks. No noise. No endings, only beginnings.<\/p>
Bee (Siti Evans), Founder of Adaje, formerly Priddlestix<\/em><\/strong><\/p>","urlTitle":"where-we-are-now","url":"\/blog\/where-we-are-now\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/where-we-are-now\/","fullUrl":"https:\/\/adaje.co.uk\/blog\/where-we-are-now\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1776247622,"updatedAt":1776418923,"publishedAt":1776418923,"lastReadAt":null,"division":{"id":321670,"name":"adaje"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/4ybgfxqulgrjkeiwhpbbrumqinccsfhqdv3oxvflfvjullbe.jpeg?z=2&fx=0.50532521341886&fy=0.49859409359322","thumbnail":"https:\/\/images.podos.io\/4ybgfxqulgrjkeiwhpbbrumqinccsfhqdv3oxvflfvjullbe.jpeg.jpg?w=1140&h=855&z=2&fx=0.50532521341886&fy=0.49859409359322","banner":"https:\/\/images.podos.io\/4ybgfxqulgrjkeiwhpbbrumqinccsfhqdv3oxvflfvjullbe.jpeg.jpg?w=1920&h=1440&z=2&fx=0.50532521341886&fy=0.49859409359322"},"metaTitle":"Where We Are Now | adaje","metaDescription":"ADAJE is the evolution of a simple belief: clothing should mean something. Priddlestix was the laboratory. It\u2019s where we tested the ideas that...","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":36473,"title":"Watch: How to make fashion sustainable","url":"\/blog\/watch-how-to-make-fashion-sustainable\/","urlTitle":"watch-how-to-make-fashion-sustainable","division":321670,"description":"Fashion has been built on speed, waste, and disposability for too long. At adaje, we wanted something different. Better materials. Smaller impact. Clothes designed to be worn properly, not thrown away after a season.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/ceignarbqnxtyzzrz1uvfwv6vnp8w0pwi8wstrawxlty9kpz.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/ceignarbqnxtyzzrz1uvfwv6vnp8w0pwi8wstrawxlty9kpz.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":55997,"title":"Understated, Circular, Made to Last: The adaje Vision","url":"\/blog\/understated-circular-made-to-last-the-adaje-vision\/","urlTitle":"understated-circular-made-to-last-the-adaje-vision","division":321670,"description":"At adaje, we believe good design should last longer than a trend. We created adaje to offer something cleaner, quieter, and more thoughtful.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/yg60zqask4ydyjkqevlnijum3gmltufv4j6cbtzpjw9th2th.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/yg60zqask4ydyjkqevlnijum3gmltufv4j6cbtzpjw9th2th.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":37654,"title":"A peek inside our supply chain","url":"\/blog\/a-peek-inside-our-supply-chain\/","urlTitle":"a-peek-inside-our-supply-chain","division":321670,"description":"Supply chains are complex and often full of problems, but ours is full of solutions, and we're proud to be able to share them with you. Even in the very niche parts, some pretty complex methods are used to make production sustainable and that's why we chose to work with Teemill, who build or own the factories where our products are made.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/0bvfcm2uucniauzerlr8tzofllbzugbxto30kgkz7lokvizs.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/0bvfcm2uucniauzerlr8tzofllbzugbxto30kgkz7lokvizs.png.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}